( Role )
branding
packaging
.
Pivotal Tea
Revitalising a Timeless Beverage
.
( industry )
Beverage
( Role )
branding
packaging
.
Pivotal Tea
Revitalising a Timeless Beverage
.
( industry )
Beverage
( Role )
branding
packaging
.
Pivotal Tea
Revitalising a Timeless Beverage
.
( industry )
Beverage
( Role )
branding
packaging
.
Pivotal Tea
Revitalising a Timeless Beverage
.
( industry )
Beverage
Pivotal Tea
premium tea brand
premium tea brand
(introduction)
(introduction)
Pivotal Tea is a premium tea brand specialising in organic, handcrafted blends.
Pivotal Tea is a premium tea brand specialising in organic, handcrafted blends.
The company approached us to develop a new brand identity that would differentiate them in a competitive market and appeal to health-conscious consumers seeking a revitalising tea experience.
The company approached us to develop a new brand identity that would differentiate them in a competitive market and appeal to health-conscious consumers seeking a revitalising tea experience.
(Objectives)
(Objectives)
We have three main objectives in this branding project.
We have three main objectives in this branding project.
First, we want to establish Pivotal Tea as a trusted and innovative brand in the tea industry. Second, we will build the design system and packaging materials that convey the brand's commitment to quality and organic ingredients. Third, we hope the design can Increase brand awareness and customer engagement.
First, we want to establish Pivotal Tea as a trusted and innovative brand in the tea industry. Second, we will build the design system and packaging materials that convey the brand's commitment to quality and organic ingredients. Third, we hope the design can Increase brand awareness and customer engagement.
(Concept & design)
(Concept & design)
Our concept was entered around the idea of rejuvenation and balance.
Our concept was entered around the idea of rejuvenation and balance.
We developed a brand strategy that highlighted the brand's commitment to sourcing the finest organic ingredients and handcrafting unique tea blends.
We developed a brand strategy that highlighted the brand's commitment to sourcing the finest organic ingredients and handcrafting unique tea blends.
The logo, inspired by tea leaves, symbolises growth and vitality; and tea mud shape, symbolises cozy and comfort.
The logo, inspired by tea leaves, symbolises growth and vitality; and tea mud shape, symbolises cozy and comfort.
The color palette incorporates pastel tones and serene greens to evoke a sense of calm and natural purity. Also, we have chosen the serif and script font to reflect the brand's premium and modern positioning
The color palette incorporates pastel tones and serene greens to evoke a sense of calm and natural purity. Also, we have chosen the serif and script font to reflect the brand's premium and modern positioning
To further enhance the brand's offering and provide a unique experience for customers, we developed a concept for the 7-days tea collection.
To further enhance the brand's offering and provide a unique experience for customers, we developed a concept for the 7-days tea collection.
This collection aimed to cater to different moods and needs throughout the week, providing a specialised tea blend for each day.
This collection aimed to cater to different moods and needs throughout the week, providing a specialised tea blend for each day.
We began by conducting additional research into the health benefits and flavour profiles of various tea types.
We began by conducting additional research into the health benefits and flavour profiles of various tea types.
We explored the potential synergies between different ingredients and their effects on the mind and body. This research formed the foundation for the development of the 7-days tea collection.
We explored the potential synergies between different ingredients and their effects on the mind and body. This research formed the foundation for the development of the 7-days tea collection.
(Result)
(Result)
The revitalised brand identity for Pivotal Tea successfully positioned them as a premium organic tea brand.
The revitalised brand identity for Pivotal Tea successfully positioned them as a premium organic tea brand.
By creating a unique brand experience, we helped Pivotal Tea differentiate itself in the competitive tea market and establish a strong foothold among health-conscious consumers.
By creating a unique brand experience, we helped Pivotal Tea differentiate itself in the competitive tea market and establish a strong foothold among health-conscious consumers.
