( Role )
branding
packaging
.
Emma Glamour
Elevating Home Fragrance with Elegance
.
( industry )
candle
( Role )
branding
packaging
.
Emma Glamour
Elevating Home Fragrance with Elegance
.
( industry )
candle
( Role )
branding
packaging
.
Emma Glamour
Elevating Home Fragrance with Elegance
.
( industry )
candle
( Role )
branding
packaging
.
Emma Glamour
Elevating Home Fragrance with Elegance
.
( industry )
candle
Emma Glamour
luxury diffuser
luxury diffuser
(introduction)
(introduction)
Emma Glamour is a luxury diffuser brand that specializes in creating exquisite home fragrances.
Emma Glamour is a luxury diffuser brand that specializes in creating exquisite home fragrances.
I was responsible for developing a brand identity that would position them as a premium and elegant choice in the market, appealing to discerning customers seeking a sophisticated aromatic experience.
I was responsible for developing a brand identity that would position them as a premium and elegant choice in the market, appealing to discerning customers seeking a sophisticated aromatic experience.
(Objectives)
(Objectives)
We have three main objectives in this branding project.
We have three main objectives in this branding project.
First, we want to establish Emma Glamour as a leading luxury diffuser brand, known for its high-quality craftsmanship and captivating scents. Second, we will create a brand identity that reflects elegance, sophistication, and indulgence. Third, we aim to increase brand recognition and capture the attention of upscale retailers and customers.
First, we want to establish Emma Glamour as a leading luxury diffuser brand, known for its high-quality craftsmanship and captivating scents. Second, we will create a brand identity that reflects elegance, sophistication, and indulgence. Third, we aim to increase brand recognition and capture the attention of upscale retailers and customers.
(Research & Analysis)
(Research & Analysis)
To gain insights into the luxury home fragrance market and consumer preferences, we conducted extensive market research and competitor analysis.
To gain insights into the luxury home fragrance market and consumer preferences, we conducted extensive market research and competitor analysis.
We explored fragrance trends, customer demographics, and the unique selling points of top-tier diffuser brands. We found that the demand for home fragrances will keep increasing in the future years.
We explored fragrance trends, customer demographics, and the unique selling points of top-tier diffuser brands. We found that the demand for home fragrances will keep increasing in the future years.
(Concept & design)
(Concept & design)
Our concept centreed around the idea of timeless elegance and sensory indulgence.
Our concept centreed around the idea of timeless elegance and sensory indulgence.
We aimed to create a brand that would capture the imagination and ignite the senses. Drawing inspiration from vintage aesthetics, we developed a brand strategy that would blend timeless charm with modern sensibilities.
We aimed to create a brand that would capture the imagination and ignite the senses. Drawing inspiration from vintage aesthetics, we developed a brand strategy that would blend timeless charm with modern sensibilities.
The inspiration of logo design and colour choices.
The inspiration of logo design and colour choices.
The logo combined a graceful script font with a circular shape, symbolizing the transformative power of Emma Glamour's candles.
The logo combined a graceful script font with a circular shape, symbolizing the transformative power of Emma Glamour's candles.
To cater to diverse customer preferences, we developed a range of candle collections.
To cater to diverse customer preferences, we developed a range of candle collections.
Each collection featured unique scents and design elements, tailored to different moods and occasions.
Each collection featured unique scents and design elements, tailored to different moods and occasions.
(Result)
(Result)
Emma Glamour has captivated discerning customers seeking an indulgent home fragrance experience.
Emma Glamour has captivated discerning customers seeking an indulgent home fragrance experience.
The exquisite packaging, meticulously curated fragrances, and strong brand presence have positioned Emma Glamour as a leading name in the luxury diffuser.
The exquisite packaging, meticulously curated fragrances, and strong brand presence have positioned Emma Glamour as a leading name in the luxury diffuser.
