( Role )
branding
ui design
.
Awethentic Gallery
Awethentic Gallery is an e-commerce platform specializing in art and photography.
.
( industry )
gallery
E-Commerce
( Role )
branding
ui design
.
Awethentic Gallery
MADE51 is a UNHCR program that provides
an arena for refugees to sell their handicrafts
and earn their living.
.
( industry )
gallery
E-Commerce
( Role )
branding
ui design
.
Awethentic Gallery
Awethentic Gallery is an e-commerce platform specializing in art and photography.
.
( industry )
gallery
E-Commerce
( Role )
branding
ui design
.
Awethentic Gallery
Awethentic Gallery is an e-commerce platform specializing in art and photography.
.
( industry )
gallery
E-Commerce
Awethentic Gallery
Awethentic Gallery
e-commerce gallery
e-commerce gallery
(introduction)
(introduction)
Awethentic Gallery is an e-commerce platform specializing in art and photography, providing a curated collection of exquisite artworks from various artists.
Awethentic Gallery is an e-commerce platform specializing in art and photography, providing a curated collection of exquisite artworks from various artists.
I was responsible to revamp their existing brand design, UI design and marketing materials, aiming to enhance customer engagement and drive sales.
I was responsible to revamp their existing brand design, UI design and marketing materials, aiming to enhance customer engagement and drive sales.
(discover)
(discover)
There are several pain points that we have discover in the current design, which were hindering their business growth and customer satisfaction.
There are several pain points that we have discover in the current design, which were hindering their business growth and customer satisfaction.
(goal)
(goal)
We then set up our goals to enhance customer engagement and drive sales through 3 ways.
We then set up our goals to enhance customer engagement and drive sales through 3 ways.
(Rebrand)
(Rebrand)
We started by rebranding Awethentic Gallery.
We started by rebranding Awethentic Gallery.
We have chosen two new fonts for the gallery.
We have chosen two new fonts for the gallery.
Lora and Source Sana Pro are chosen to be the primary and secondary typefaces. These two fonts give the mood of elegant and modern.
Lora and Source Sana Pro are chosen to be the primary and secondary typefaces. These two fonts give the mood of elegant and modern.
We have re-established the colour system and the design elements.
We have re-established the colour system and the design elements.
We have chosen the grey-yellow accent color as it gives a contemporary vibe. Besides, we have included the shape and elements that will be used widely through out the brand design.
We have chosen the grey-yellow accent color as it gives a contemporary vibe. Besides, we have included the shape and elements that will be used widely through out the brand design.
(UI redesign)
(UI redesign)
For the UI design, we started by writing the user persona.
For the UI design, we started by writing the user persona.
Writing user persona can help us to understand what the users habits and problem faced.
Writing user persona can help us to understand what the users habits and problem faced.
Then, we have done the market research to analysed competitor.
Then, we have done the market research to analysed competitor.
Market research is essential for us to learn the UI design from our competitors.
After all the ideation, we already have the early wireframe.
After all the ideation, we already have the early wireframe.
Since we only want to revamp the home page UI design as the first step, we drafted the low-fidelity mockup first.
Then we process to hifi wireframe and final design.
Then we process to hifi wireframe and final design.
By incoperating the image and text, the website was lauched.
By incoperating the image and text, the website was lauched.
(Marketing materials)
(Marketing materials)
Marketing materials includes flyers, social media template, poster, EDM etc.
Marketing materials includes flyers, social media template, poster, EDM etc.
These can increase brand awareness and customer engagement through targeted marketing campaigns.
These can increase brand awareness and customer engagement through targeted marketing campaigns.
(impact & future)
(impact & future)
Impact
Impact
The redesign and rebranding efforts elevated Awethentic Gallery's brand perception, resulting in increased customer trust and engagement. The visually captivating design, enhanced user experience, and revamped marketing materials drove higher engagement, conversions, sales, and revenue.
The redesign and rebranding efforts elevated Awethentic Gallery's brand perception, resulting in increased customer trust and engagement. The visually captivating design, enhanced user experience, and revamped marketing materials drove higher engagement, conversions, sales, and revenue.
